ASH Haute Couture
Ash Haute Couture evokes an ethereal quality that poetically combines the Indian classic heritage with the modern fashion needs of today’s woman. It is where fashion becomes art. Ashna Kalra founded Ash Haute Couture in Mumbai, India in October 2012. Entwined with her sense of luxury, her imperial designs are developed with a modern aesthetic. She channels her artistic appreciation and creativity into all of her collections, finding inspiration throughout her life and the world at large.
Ash Haute Couture represents a confident woman with exceptional taste - one who demands a versatile wardrobe in which she feels polished and flawless without forsaking her sensuality and femininity. At Ash Haute Couture, we strive to create clothes that allow women to comfortably exude their strength and beauty, while projecting innate elegance.
Ash Haute Couture features meticulously constructed designs ranging from understated chic to the ornate. It is distinctly modern but marked by rich color, lush fabrics, customised prints and flawless construction. Each piece is inimitably crafted to perfection. Ash Haute Couture is the paramount of both worlds, its where prêt- a- porter meets haute couture.
Ash Haute Couture’s constant perseverance to achieve excellence in design and innovation coupled with wearability has won us immense recognition and popularity in a short span. WGSN, BET channel, Fashion TV, Cosmopolitan, L.A Fashion Magazine and Runway magazine are a few names amongst others who have done exclusive features on ASH Haute Couture in the first few months of the label's launch. ASH Haute Couture stole hearts of many and gained unparallel appreciation at the Noche de Estrellas fashion show at the Latin Grammys 2012 in Vegas, where it was highlighted as the designer to show by Cosmopolitan US. After two successful seasons at LA Style Fashion Week, ASH Haute Couture took WHO’s Next, Paris 2013 by storm with its flawless and unmatched designs, showcased amidst the world’s top 100 labels.
ASH Haute couture went on to open its first retail outlet in Mumbai in 2015, which was very successful and gave us national recognition. Trying to reach out to a more global audience without any geographical barriers was the next logical step, which is how www.aashhautecouture.com was born in May 2018. The online leg of the our family will stay true to its penchant for all things luxe and promises to bring the modern Indian woman a specially curated selection of the best in fashion, all just a click away.